AIR methodology v3
Who You Are and What You Offer
Who You Are: Can AIR establish which organisation the website represents?
What You Offer: Can AIR establish what it provides or exists to do?
- Established with supported evidence and High confidence
- 100 / 100
- Established, with some uncertainty
- 60 / 100
- Not established
- 0 / 100
To improve: Make the organisation's identity or main offer clear and attributable.
Who You Help
Can AIR establish an intended audience?
- Yes
- 100 / 100
- No
- 0 / 100
To improve: Clearly connect the organisation or service to who it helps or serves.
Why You're Trusted and Information Access
Each verified signal or access check adds 20 points.
Why You're Trusted
- Organisation information
- 20 points
- Contact information
- 20 points
- Guides or substantive publications
- 20 points
- Research or case-study evidence
- 20 points
- Named organisation people
- 20 points
To improve: Provide substantive public evidence for a missing trust signal.
Information Access
- Website access instructions permit acquisition
- 20 points
- Sitemap available
- 20 points
- Web manifest available
- 20 points
- Meaningful homepage content accessible
- 20 points
- AI guidance file available
- 20 points
To improve: Make a missing public-access resource or condition verifiable by AIR.
Overall score
Each area contributes 20%. Confidence does not affect the score.
100 means the test was satisfied. It doesn't mean the website is perfect.