AI Readiness • Next steps

Your website is one part of the picture

AIR assesses the evidence on your website. But your website isn't the only place an AI might find information about your business.

Where else information can come from

AIR currently assesses your website evidence. Your website is the part you control most directly. Other people and services can add to the picture.

Your websiteWhat you publish
Independent sourcesWhat others publish about you
Public profiles and social media accountsWhat you publish or maintain elsewhere
Information an AI may encounter

What an AI actually finds and uses can vary by system, question and time.

What other people publish matters too

News, reviews, publications, industry references and other websites may support your story, add something new or contradict it.

Keep your own story joined up

Business listings, professional profiles and social media accounts you maintain don't need to say exactly the same thing, but the important facts should be consistent.

So what can you do?

  • Start with your website

    Act on any useful AIR findings and keep your website current.

  • Check the places you maintain

    Check whether the basic facts in profiles, listings and social accounts still match your website.

  • See what others say

    Check whether important independent sources are accurate, add context or reveal conflicts.

  • See what gets surfaced

    Search for your business and occasionally see what individual AI systems return.

Public information changes, so revisit the picture after meaningful business or website changes.