Your website is one part of the picture
Where else information can come from
AIR currently assesses your website evidence. Your website is the part you control most directly. Other people and services can add to the picture.
What an AI actually finds and uses can vary by system, question and time.
What other people publish matters too
News, reviews, publications, industry references and other websites may support your story, add something new or contradict it.
Keep your own story joined up
Business listings, professional profiles and social media accounts you maintain don't need to say exactly the same thing, but the important facts should be consistent.
So what can you do?
Start with your website
Act on any useful AIR findings and keep your website current.
Check the places you maintain
Check whether the basic facts in profiles, listings and social accounts still match your website.
See what others say
Check whether important independent sources are accurate, add context or reveal conflicts.
See what gets surfaced
Search for your business and occasionally see what individual AI systems return.
Public information changes, so revisit the picture after meaningful business or website changes.