Building in Public

Journal entries connected by topic.

Journal 041

Reproducible Is Not the Same as Reliable

AIR produced deterministic, repeatable results, but checking six assessments against the websites exposed something more important: a reproducible interpretation can still be wrong.

Journal 040

We Found a Score AIR Couldn't Award

Making AIR's scoring more transparent exposed an Audience score that could never be reached. Testing the problem led us to simplify the question rather than weaken the evidence standard.

Journal 038

From Calculator to Clarity

Wayli began with calculators, questions and a growing realisation that the real product was understanding.

Journal 037

When AI Retrieves the Wrong Page

A technically healthy website can still produce a poor AI answer when the retrieval system selects the wrong evidence.

Journal 025

We Were Selling the Wrong Thing

The biggest improvement to AI Readiness wasn't a better engine. It was realising what people should not have to pay for.

Journal undefined

Why We Build in Public

We don't publish because we have all the answers. We publish because we're still looking for them.

Journal 022

One Hundred Isn't Enough

One hundred businesses gave us our first evidence. It also reminded us how much we still have to learn.

Journal 017

We Tested Wayli on Wayli

Before asking anyone else to trust our Understanding Engine, we pointed it at ourselves.

Journal 001

Why Wayli Exists

I thought I was building better calculators. I slowly realised I was trying to solve a different problem.